THE HISTORY OF ROSIE THE RIVETER

“The Second World War had a profound impact on working women in American society. After the United States entered the war on December 7, 1941, millions of men left manufacturing jobs for military service and recruiters scoured the country in search of replacements. Women joined the workforce in record numbers and filled industrial positions previously denied to them. Migrating from diverse regions and cultures, women converged on the nation’s industrial centers and quickly learned skills that traditionally took years to master. Popular culture and propaganda launched the legend of “Rosie the Riveter,” the anonymous, bandanna-clad woman in coveralls who produced all manner of wartime equipment on the home front. An empowering icon of determination, Rosie the Riveter proved to a generation of Americans that women could excel in any job offered to them. 

 In 1940, approximately twelve million women were employed in the United States. While some women made reasonable wages as teachers, nurses, and other professionals, most worked in low-paying jobs as domestics, clerks, waitresses, seamstresses, and other gender-stratified positions. These hard-working women, especially those recovering from the Great Depression, jumped at the chance to make significantly higher pay in wartime manufacturing. When the demand for labor outpaced supply, companies and government entities recruited students, recent graduates, and middle-class homemakers. Advertisements seemed to appear everywhere. Propaganda posters featured patriotic themes and glamorized imagery in an effort to influence women to join the workforce. More than sixteen million women were employed at the peak of wartime production in 1944—with over three million in skilled factory positions to support the massive increase in war-related industries. 

Driven by necessity and patriotism, women worked in essential roles with newfound pride and determination. Rationing, childcare, and overcrowding added to the strain of long shifts, extended workweeks, and round-the-clock production schedules. Millions of women were introduced to working two shifts—one on the job, and the other at home. For those who served dual roles before the war, defense industry work suggested a brighter future. Countless women formed career aspirations, yet as the war wound down, jobs were eliminated or relinquished to men who returned from military service. Generally excluded from industrial work in the postwar boom, lasting change for most women was not immediate. However, Rosie the Riveter had paved the way for an ongoing struggle towards equality. Phyllis Gould, a welder at the Kaiser Shipyards in Richmond, California, remarked of her wartime experience, “from that point on I always thought I can do anything I want to do. If I set my mind to it, I can do anything. And that's how I've lived the rest of my life.”

 From San Francisco Airport Museums exhibition ROSIE THE RIVETER: WOMANPOWER IN WARTIME Harvey Milk Terminal 1Departures Level 2, Gallery 1DJul 20, 2024 - May 11, 2025